Esports and Digital Marketing Level 3

The Esports and Digital Marketing Level 3 course is for learners who wish to develop their skills and knowledge to gain experience in a variety of different sectors of the Electronic sports (esports) industry.

This study programme is designed to equip students with the practical, organisational and analytical skills needed to meet the needs of this fast-growing sector. There are a wide range of career options for students to progress on to. These include: broadcast and productions, event manager, organisation manager, agent, sales.

You also will improve your English and Maths skills and will learn how to plan, implement and evaluate your project work based on industry style briefs. You will be supported in improving your job prospects in this expanding industry, whether that is via a UCAS application to a degree course or applying for work.

Industry Summary

Esports is by definition a multiplayer video game, played competitively for spectators, at events, normally by professional gamers.

This exciting and innovative course will provide valuable much needed skills, knowledge and expertise for the Esports, Games Design and Live Streaming industries.

  • According to PWC, the UK esports market will see a 27.6% CAGR, reaching £8m in consumer ticket sales by 2021. Digital advertising in esports will increase to £12m by 2021, a CAGR of 46.2%.
  • Esports is popular with milennials in the UK, with the 21-35 age group representing 63% of the market. Women make up 31% of the audience and are most likely to watch when aged between 21-35.
  • The largest prize pool event held in the UK to date was ESL One Birmingham, with a prize pool of $1 million, held at Arena Birmingham in May 2018.
  • The UK is the home to some of the world’s top esports talent. One of the UK’s leading esports teams, Team Dignitas were acquired by the owners of the US basketball’s Philadelphia 76ers in September 2016.
  • Major UK football clubs including Manchester City and West Ham have signed professional esports players.
  • The UK’s largest gaming retailer, Game, acquired Multiplay, one of the UK’s longest established esports businesses, for £20m.
  • There is also growing grassroots esports scene in the UK’s universities, with 3,000 players in the National University Esports League, representing 110 universities. (Source – UKIE 2020 https://ukie.org.uk/research#esports)
What Will I Learn?

Esports is a fast growing and exciting area of the digital media industry. This course will provide an innovative, cutting edge and challenging learner experience preparing students for careers in the creative industries.

Learners will complete the full Level 3 Extended Diploma which attracts UCAS points equivalent to 3 A-Levels.

Over the course of the two years you will develop your theoretical and practical skills in Esports skill, strategy and analysis including;

  • PC/mobile/console game analysis, context and content
  • enterprise and entrepreneurship in the Esports industry
  • health and wellbeing in Esports
  • event management and broadcast

Along with the media classes, you will improve your English and Maths skills which will make you more employable and improve the quality of your media work. GCSE Maths and English resit classes may be part of your timetable depending on your GCSE entry grades. You will also attend group tutorials and 1-1 tutorials to support your study as well as enrichment activities, trips, visits and meeting guest lecturers from the industry.

Facilities/Equipment

The course has a wide range of equipment including the Creative Media Suite including a projection room, a PC suite, a Mac suite and seven editing rooms equipped with Mac computers running Adobe Creative Suite and modelling software. We have an extensive resource of camera, sound and lighting equipment. The Colchester campus also includes a well-equipped television studio with green-screen facility and a soundproof audio studio with technical support available.

Entry Requirements

Normally 5 GCSEs (grades A*-C/9-4), including English and Maths, or satisfactory results in a relevant Level 2 qualification (Merit/Distinction), and an interview.

What Can I Do Next?

Degree-level study including our own Games Design degree at University Centre Colchester, a higher apprenticeship, or employment.

There is a growing range of careers in the Esports sector including work within broadcast/production, PR and advertising, content creation, Social Media and Digital marketing.

Esports and Digital Marketing Level 3
Qualification: Pearson BTEC Level 3 National Diploma in Esports - Extended Diploma
LevelLevel 3
LocationColchester
Braintree
DurationTwo years: Year 1: 90 Credit Diploma | Year 2: Extended Diploma | 2 Years: Extended Diploma
Study ModeFull-Time
CampusColchester Institute
Braintree Campus
Start DateSeptember 2021 - Applications open on 1st October 2020
Fee(s)16-18 year olds: Free
19+: TBC

Disclaimer

All Fees and prices shown on this page are for courses starting in the 2020-21 academic year unless stated otherwise, and are correct at the time of entering/printing information, however these may be subject to change. The College cannot accept legal or financial liability as a result of any such changes.

The course information describes programmes offered by Colchester Institute. The College takes all reasonable steps to provide courses as described, but cannot guarantee provision. The information is for guidance and does not form any part of a contract.

The College reserves the right to update and amend information as and when necessary. Colchester Institute will do its best to provide the courses shown, but may have to modify or withdraw a course depending on customer demand and other factors.