Esports and Digital Marketing Level 3
Esports and Digital Marketing Level 3 | UAL Diploma / Extended Diploma in Creative Media Production and Technology
The Esports and Digital Marketing Level 3 course is for learners who wish to develop their skills and knowledge to gain experience in a variety of different sectors of the Electronic sports (esports) industry.
This study programme is designed to equip students with the practical, organisational and analytical skills needed to meet the needs of this fast-growing sector. There are a wide range of career options for students to progress on to. These include: broadcast and productions, event manager, organisation manager, agent, sales.
You also will improve your English and Maths skills and will learn how to plan, implement and evaluate your project work based on industry style briefs. You will be supported in improving your job prospects in this expanding industry, whether that is via a UCAS application to a degree course or applying for work.
Industry Summary
Esports is by definition a multiplayer video game, played competitively for spectators, at events, normally by professional gamers.
This exciting and innovative course will provide valuable much needed skills, knowledge and expertise for the Esports, Games Design and Live Streaming industries.
- According to PWC, the UK esports market will see a 27.6% CAGR, reaching £8m in consumer ticket sales by 2021. Digital advertising in esports will increase to £12m by 2021, a CAGR of 46.2%.
- Esports is 21-35 age group representing 63% of the market. Women make up 31% of the audience and are most likely to watch when aged between 21-35.
- The largest prize pool event held in the UK to date was ESL One Birmingham, with a prize pool of $1 million, held at Arena Birmingham in May 2018.
- The UK is the home to some of the world’s top esports talent. One of the UK’s leading esports teams, Team Dignitas were acquired by the owners of the US basketball’s Philadelphia 76ers in September 2016.
- Major UK football clubs including Manchester City and West Ham have signed professional esports players.
- The UK’s largest gaming retailer, Game, acquired Multiplay, one of the UK’s longest established esports businesses, for £20m.
- There is also growing grassroots esports scene in the UK’s universities, with 3,000 players in the National University Esports League, representing 110 universities. (Source – UKIE 2020 https://ukie.org.uk/research#esports)
What Will I Learn?
Esports is a fast growing and exciting area of the digital media industry. This course will provide an innovative, cutting edge and challenging learner experience preparing students for careers in the creative industries.
Learners will complete the full Level 3 Extended Diploma which attracts UCAS points equivalent to 3 A-Levels.
Over the course of the two years you will develop your theoretical and practical skills in Esports skill, strategy and analysis including;
- PC/mobile/console game analysis, context and content
- enterprise and entrepreneurship in the Esports industry
- health and wellbeing in Esports
- event management and broadcast
Along with the media classes, you will improve your English and Maths skills which will make you more employable and improve the quality of your media work. GCSE Maths and English resit classes may be part of your timetable depending on your GCSE entry grades. You will also attend group tutorials and 1-1 tutorials to support your study as well as enrichment activities, trips, visits and meeting guest lecturers from the industry.
Facilities/Equipment
The course has a wide range of equipment including the Creative Media Suite including a projection room, a PC suite, a Mac suite and seven editing rooms equipped with Mac computers running Adobe Creative Suite and modelling software. We have an extensive resource of camera, sound and lighting equipment. The Colchester campus also includes a well-equipped television studio with green-screen facility and a soundproof audio studio with technical support available.
Entry Requirements
5 GCSEs (9-4) including English and Maths, or satisfactory results (Merit/Distinction) in a relevant Level 2 qualification and an interview.
What Can I Do Next?
Degree-level study including our own Games Design degree at University Centre Colchester, a higher apprenticeship, or employment.
There is a growing range of careers in the Esports sector including work within broadcast/production, PR and advertising, content creation, Social Media and Digital marketing.
All students aged 16-18 on the first day of their course will have their course fully-funded by the government.
Costs of studying
If you are/will be aged 16, 17 or 18 on the 31st August in the calendar year when you begin a programme of study, you DO NOT pay tuition fees, College registration fees or examination/board registration fees. However, there are some courses which have additional costs which could include:
- equipment costs – such as uniforms, kits, boots, etc.
- trips and enrichment activities
- DBS checks (formerly CRB checks)
For students with an identified low household income, there may be financial support available. Bursary awards can help with your course related costs such as travel, books and equipment and much more.
19+ - Do I have to pay a fee?
The information in this section applies solely to this course and the criteria for a fee waiver is not transferable to any other course offered by the College.
| You will not pay tuition fees if you are: |
| under 19 at the 31st August 2023 |
| aged 19-24 at the 31st August 2023 and have an Education, Health and Care Plan |
Learners aged 19 and over at the start of this course can either self-fund and pay for the course themselves or apply for an advanced learner loan to cover all or part of the tuition fees for this course. The minimum loan you can get is £300, but the maximum will depend on how much the fees are and the type of course you take.
What if I am on a low income or unemployed?
Discounted fees or fee waivers for those on low income or who are unemployed are not available for this course.
For students with an identified low household income, there may be financial support available through the College’s discretionary bursary fund. Although the funds cannot be used to pay for course fees they can be used to contribute towards other course related costs such as travel, childcare, books and equipment.
Advanced Learner Loans
Am I eligible for an Advanced Learner Loan?
To qualify for an advanced learner loan to cover the fees for this course you must be:
- 19 years old or over on the first day of your course (there’s no upper age limit)
- A UK national or have ‘settled status’ (this means there are no restrictions on how long you can stay)
- Living in the UK on the first day of your course, and have lived in the UK, the Channel Islands or the Isle of Man for three years immediately before this
Most learners that fall into this bracket will be eligible, it doesn’t depend on your household income and there’s no credit check!
If your nationality or residency status is different to the above, then please contact the national Advanced Learner Loan helpline on 0300 100 0619 or check the Advanced Learner Loan website where you will be able to find further information on eligibility.
How do I apply for an Advanced Learner Loan?
Once you have applied and been offered a place on the course, the college will provide you with a ‘learning and funding information letter’. These are normally sent out in early July.
You need this to complete the loan application and you cannot apply for a loan until you have received this.
Once you have applied for a loan and it has been approved you will receive an official letter from Student Finance England.
Am I eligible for a bursary?
Applicants thinking of enrolling on this course can apply for funding to help with the costs associated with attending college. Bursary funds are targeted at students where there is an identified low household income.
The bursary fund cannot provide help with costs unrelated to your course, such as general living expenses, nor can it be used as an attendance incentive.
Applications to the fund are not normally considered if the household income exceeds £25,000 but may be considered in some instances if the household is experiencing severe financial hardship.
| The 16-19 Bursary Fund is aimed at helping: |
| Students who are aged 16, 17 or 18 on the 31st August 2023 |
| Students aged 19 who started a two-year programme before their 19th birthday |
| Students aged 19 or over on 31st August 2023 who have an Education, Health and Care Plan (EHCP) |
If you turned 19 on or before 31st August 2023, and do not fall into the above categories, you can apply for financial assistance via the Advanced Learner Loans Bursary Fund.
Awards from the Advanced Learner Loans Bursary Fund can only be made to students who have received an Advanced Learner Loan. If you do not intend to apply for an advanced learner loan or if your application has been unsuccessful you will not be eligible for an award from this particular fund.
Regardless of income or employment status, students self-funding (including where an employer is covering course fees), are not eligible for financial assistance through any discretionary bursary funds.
When can I apply?
******Applications for student funding for learners starting in September 2023 are now open. Applications can be made from this page using the button below.*****
For courses starting in September 2023, applications should be made by 1st November 2023. If you find yourself in financial hardship after this date it is important that you still contact Student Services. Applications received after 1st November will be considered on a pro-rata basis subject to need and the availability of funds.
Payment Options
Payment should be made in full at the time of enrolment. Acceptable payment methods include Debit Card and Credit Card (excluding American Express). Please note that we are no longer able to accept cash or cheque payments.
Can I pay in instalments?
Yes, you can spread the cost of fees. Any student of the College who pays his/her own programme costs is entitled to do so on a monthly payment plan basis, providing the total course fees exceed £200 and the student is aged 19 years, or over, on 31st August in the current academic year.
Where total course fees exceed £200 you (or your employer, if they are paying your course fees) can choose to pay your fees in instalments through a monthly payment plan and 40% of the fee or £500 (whichever is lower) will be payable at enrolment.
The balance must be paid within 6 months or by the end date if the course is less than 6 months in duration.
The monthly instalment payments will also be set up at the point of enrolment, or if you are enrolling using our online enrolment process, a member of our Finance team will contact you to set up the instalment plan after you have submitted your online enrolment.
In order to pay through monthly instalments, students must sign the Colchester Institute Instalment Payment Plan terms and conditions!
If a student fails to sign up to an instalment plan at enrolment all fees will become due for payment within 30 days.
Failure to fulfil any terms and conditions of an instalment agreement will result in you becoming immediately liable for the full outstanding balance and you may not be entitled to pay any future fees by instalments.
Please download and save the form below, then fill it in and sign it. These forms can either be emailed to registry@colchester.ac.uk prior to enrolment, or if you are completing an online enrolment you can upload these documents during the enrolment process.
Further Education Fee Instalment Student Terms and Conditions
Employers who are funding a student’s fees must complete and sign an authorisation form which must be submitted either prior to or at enrolment together with an advance payment of 40% of the course fee or £500, whichever is lower. This can be paid via the online store prior to or at the point of Enrolment.
If the advance payment is not made prior to or at Enrolment the student will not be eligible to attend college.
Further Education Employer Authorisation Form, Instalment Plan, Terms and Conditions
How to make an Application – Watch our video guide!
****Applications for courses starting in September 2023 are now closed****
The application window for full-time courses and joint apprenticeship applications starting in September 2024 opens on Monday 2nd October at 12pm.
Before submitting your online application, make sure you have got an email address which you will check frequently and which is professional and appropriate for this purpose, and use this when you create your account. Submit the application as early as possible and remember to make a note of your USERNAME and PASSWORD details! You will need these later.
We have prepared a step-by-step video guide below – please view this video which will guide you through the application process.
Application Do's and Don'ts
Application Tips
If you have chosen the study programme you would like to apply for then you are almost there. We recommend that you read our handy application tips, watch our video and then make your application.
You can only apply for one full-time programme and one apprenticeship. You can do this together within the same application form, in what is known as a joint application.
Remember, you cannot study more than one core subject. For example, you would not be able to study two full-time programmes in different subjects simultaneously. You would take Plumbing or Music, not Plumbing and Music.
Your subject will be your primary qualification and forms the bulk of your programme of study.
Application Dos
- Apply as early as possible. We start accepting applications from 2nd October 2023 and have set an initial deadline of 31st January 2024 for a priority application on your chosen programme (subject to you satisfying the entry requirements), although we still accept applications after this date but may not be able to guarantee you a place on your chosen programme.
- Think carefully about your course choice before you apply. Talk to your head of year or careers adviser at school to make sure you have explored all your options and have found a course that suits you best. You may wish to attend one of our open days to find out more before applying.
- Make sure you attend any interviews or assessments we invite you to. These are a mandatory part of our process. They give you the opportunity to find out more about our courses, as well as allowing us to make sure you are on the most appropriate course for you. Some courses may invite you to attend a second interview or audition to demonstrate your skills and to ensure you are on the most appropriate level for you.
- Please let us know if your contact details or address change. We will use a variety of letters, emails and texts to communicate with you throughout the process, and the information we provide is both confidential and vital to your application. If you move home or change your phone number and don’t inform us of any changes, you could miss some vital information.
Application Don’ts
- Do not make multiple applications. If you are unsure, for example, of which construction/trade subject you would like to study, please only make an application for one of them. Likewise, if you later wish you had applied for a different course, please don’t worry – we can change your application. Whatever the reason for wanting to change, there is no need to make another application.
- Do not use a school email address when you create your account. Remember, you will need to access this account later in the summer after you have left school.
- Do not create another account if you have previously applied. If you have applied in previous years, please do not create a new account. If you are unsure, contact us to check which username and password to use.
Just call us on 01206 712777
Esports and Digital Marketing Level 3
Qualification: UAL Level 3 Extended Diploma in Creative Media Production and Technology
| Level | Level 3 |
|---|---|
| Location | Colchester Braintree |
| Duration | Two years: Year 1: 90 Credit Diploma | Year 2: Extended Diploma | 2 Years: Extended Diploma |
| Study Mode | Full-Time |
| Campus / Adult Skills Centre | Colchester Campus Braintree Campus |
| Start Date | September 2024 |
| Fee(s) | 16-18 year olds: Free 19+: £7,395 (The fee covers the full two-year course) |
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Disclaimer
All fees, prices and funding information shown on this page are for courses starting in the 2023-24 academic year unless stated otherwise, and are correct at the time of entering/printing information, however these may be subject to change due to factors outside of our control. The College cannot accept legal or financial liability as a result of any such changes.
Courses fees are generally not confirmed for September until June / July due to the above factors.
The course information describes programmes offered by Colchester Institute. The College takes all reasonable steps to provide courses as described, but cannot guarantee provision. The information is for guidance and does not form any part of a contract.
The College reserves the right to update and amend information as and when necessary. Colchester Institute will do its best to provide the courses shown, but may have to modify or withdraw a course depending on customer demand and other factors.
