Social Media Means Business

The course builds on two principles – (a) social media is a powerful and efficient promotional tool but (b) it must be managed sensibly. We will cover planning and channel selection, giving delegates simple road maps to setting up and using social accounts.

Today, ‘content is king’, and we will cover blogging basics and strategies for automating social media management.

Who is the course for?

Anyone creating and using social media channels and blogging to achieve business objectives.

Course Objectives/Key Benefits

Social Media Means Business – Course Objectives

By the end of the course delegates will:

  • Understand the importance of developing a social media strategy
  • Understand the features and benefits of the major platforms and select the most efficient for the business purpose
  • Be able to correctly and easily set up business accounts on selected platforms
  • Operate the accounts on a day-to-day basis
  • Understand blogging – creating, curating and posting relevant content
  • Understand and be able to use the key social media productivity tools.
Course Content

Social Media Means Business – Course Content

  • Strategy and objectives – understanding why strategy is important and setting business objectives to ensure precious resources are applied in the most effective areas. Recognising that social media can be a great ‘thief of time’ if not planned carefully.
  • Platforms – where to apply resource for maximum results. Identifying the major business platforms (Facebook, Twitter, LinkedIn, Google+ etc.) and their strengths and weaknesses. Selecting the most appropriate platforms
  • Setting-up – before you start: preparing for set-up. Step-by-step process of setting up accounts on each relevant platform. Branding consistently across all platforms
  • Operations – posting great content. Blogging basics. Identifying relevant topics. Learning strategies for curating, creating and posting content. Understanding the power of visual content and practical tips on using it. Establishing an Environmental Policy. Tactics to attract valuable followers. Understanding and learning how to use key productivity tools including: Hootsuite, Buffer, Buzzsumo, Twello, Google Alerts etc.
  • Summary – reviewing directions in terms of the business ambitions. Summarising the golden rules of social media. List of 10 top resources.

Training method:

Seminar and delegate interaction

Course outcome/qualification:

Certificate of Attendance

Entry Requirements

No pre-requisite knowledge or qualification is required to enrol on this course.

Social Media Means Business
Duration½ Day
CampusColchester Institute
Start DateContact us for dates
PricePrice per delegate: £90+ VAT | Company Course: Price on Application


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The course information describes programmes offered by Colchester Institute. The College takes all reasonable steps to provide courses as described, but cannot guarantee provision. The information is for guidance and does not form any part of a contract.

The College reserves the right to update and amend information as and when necessary. Colchester Institute will do its best to provide the courses shown, but may have to modify or withdraw a course depending on customer demand and other factors.

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