Digital Marketer Apprenticeship

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

  • As an apprentice, you will gain exposure to people working in the industry and learn from the best
  • As an employer, you will have an employee who is ready to be trained for your company’s needs
  • As an apprentice, you will learn how to effectively run digital marketing campaigns
  • As an employer, you will have an full-time employee working on developing your digital marketing strategy
  • As an apprentice, you will develop your soft and digital skills and become more employable
  • As an employer, you will have an employee who is dedicated in applying their knowledge and soft skills to your business
Digital Marketer Apprenticeship
LevelLevel 3
LocationColchester
DurationTypically 15 - 18 Months
CampusColchester Institute
Start DateStarting employment as an apprentice can occur throughout the year however the start-date for attending college for training, where required, will be communicated post-employment and sign-up
Fee(s)Employer Contribution: £1,200
Apprenticeship Funding Bands

Apprenticeship Funding Bands
Employers with less than 50 employees who are recruiting an apprentice aged 16-18 years old will not be required to pay the contribution fee.
Any associated cost to the individual will be made clear at the interview.

Information for Applicants

What knowledge and skills are covered?

Skills covered on the Digital Marketer Apprenticeship will include:

  • Written communication: apply a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
  • Research: analyse and contribute information on the digital environment to inform short and long term digital communications strategies and campaigns
  • Technologies: recommend and apply effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
  • Data: review, monitor and analyse online activity and provides recommendations and insights to others
  • Customer service: respond efficiently to enquiries using online and social media platforms.
  • Problem solving: apply structured techniques to problem solving, and analyse problems and resolve issues across a variety of digital platforms
  • Analysis: understand and create basic analytical dashboards using appropriate digital tools
  • Implementation: build and implement digital campaigns across a variety of digital media platforms
  • Apply at least two of the following specialist areas: search marketing, search engine optimisation, e-mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click
  • Use digital tools effectively
  • Digital analytics: measure and evaluate the success of digital marketing activities

What are the entry requirements?

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.

How often do I have to attend college?

The teaching sessions are being held weekly online over WebEx, so the apprentice will not need to travel to college for these sessions. The apprentice can attend these teaching sessions either from work or from home given that they have access to a computer/ laptop and Internet. The apprentice will have to attend college approximatively once a month for half a day for assessment after completing each learning unit.

How will I be assessed?

Assessment will be carried on after each unit – approximatively every 5 weeks. Assessment differs for each unit and can be in the form of a set of questions, a report or a set task. The apprentice must achieve one internationally recognised vendor or professional qualification the learning will be done online. All of these must be passed before the final, end point assessment is completed. It is based on a portfolio – produced towards the end of the apprenticeship, containing evidence from real work projects which have been completed during the apprenticeship, usually towards the end, and which, taken together, cover the totality of the standard, and which is assessed as part of the end point assessment.

A project – giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace.

An employer reference.

A structured interview with an assessor – exploring what has been produced in the portfolio and the project as well as looking at how it has been produced.

What can I do next?

Successful candidates can progress into a digital Marketing career in jobs such as : Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

Information for Employers

How is my business going to benefit from an Apprentice?

How can I fit this apprentice into my business?

  • An online presence can open your business to new audiences and hence, it can increase your revenue in the long term
  • New ideas and visions being brought in to the business by the apprentice
  • More online exposure, brining your brand in front of new potential customers and business partners
  • An improved digital image
  • More workforce for your business
  • A new outtake on the workload
  • Our apprentices are encouraged to come up with their own projects, which many times turn out to be very successful with a highly positive impact on the business
  • At the end of the apprenticeship, you will have a fully trained and qualified employee, who already knows your business
  • Cost savings – we handle the recruiting and advertising process for free, which can save you large amounts of money

What will this cost my business?

Apprenticeships – What we can offer

Colchester Institute is the largest college provider of apprenticeships in Greater Essex. We are expert at connecting the right people, to the right training, to the right business and when it comes to Apprenticeships, our Apprenticeship Advisors can support your business every step of the way.

As part of our service we can support your business with:

  • Advertising the Apprenticeship vacancy
  • Manage the applications received in line with your individual requirements
  • Match prospective candidates already known to us
  • Conduct initial pre-screening for candidates
  • Carry out visits to your premises alongside regular reviews to support you, your staff and your apprentice
  • Advice on any grants or funding where available

Our team will provide:

  • A fee free recruitment service.
  • Personal 1:1 Apprenticeship Levy advice and guidance.
  • A dedicated Account Manager.
  • Industry experienced, professional, technical tutors.
  • Bespoke programmes available upon request.
  • An Essex priority skills focus.
  • Free employer events.

Apprenticeship Reform Events

Does the apprentice have to attend college?

The teaching sessions are being held weekly online over WebEx, so the apprentice will not need to travel to college for these sessions. The apprentice can attend these teaching sessions either from work or from home given that they have access to a computer/ laptop and Internet. The apprentice will have to attend college approximatively once a month for half a day for assessment after completing each learning unit.

How is the apprentice assessed?

Assessment will be carried on after each unit – approximatively every 5 weeks. Assessment differs for each unit and can be in the form of a set of questions, a report or a set task. The apprentice must achieve one internationally recognised vendor or professional qualification the learning will be done online. All of these must be passed before the final, end point assessment is completed. It is based on a portfolio – produced towards the end of the apprenticeship, containing evidence from real work projects which have been completed during the apprenticeship, usually towards the end, and which, taken together, cover the totality of the standard, and which is assessed as part of the end point assessment.

What about support in the workplace?

Skilled and knowledgeable staff must be available to support the apprentice as they complete work- based tasks.

Why should I choose Colchester Institute to support my recruitment and retention?

Since April 2017 the way that government funds apprenticeships in England has changed. All businesses operating within the UK with a wage bill of over £3 million are required to contribute to the apprenticeship levy monthly via HMRC.

  • If the levy applies to your business you will be required to pay 0.5% of your entire wage bill into the levy. This will be offset against a levy allowance worth £15,000 for each tax year
  • You will only be able to use your levy payment for government backed apprenticeships through providers who are registered on the Register of Apprenticeship Training Providers
  • Levy payments will expire after 18 months.

From April 2017 all existing apprenticeship frameworks and new apprenticeship standards (often referred to as trailblazer standards) will be allocated to Government funding bands.

Funding bands determine the maximum amount of money that Government will contribute for the training delivery and end-point assessment of each apprenticeship. All approved apprenticeship standards have already been allocated to funding bandings with maximum funding caps.

If you take on an apprentice who is between 16 and 18 years old at the start of their apprenticeship, you will receive a payment to help meet the extra costs of employing them. This will be paid to you through the training provider in two £500 instalments at 3 months and 12 months  if the apprentice continues in learning beyond this point.

Non-levy paying employers will need to contribute 10% of the maximum funding band as published by the Skills Funding Agency for the delivery of training and assessment for their apprenticeship. Levy paying employers will pay the full cost of the agreed funding band using their Digital Apprenticeship account. Where there are no longer funds in this digital account the Government will co-invest 90% of the funding with the levy paying employer being the asked to contribute the remaining 10% on a monthly basis.

Levy paying employers can estimate their funding contributions through the use of the free Funding Apprenticeship Systems calculating tool.

The agreed funds will be taken from the employer’s digital account to pay the training provider, up to a maximum amount of funding allocated by Government to that particular apprenticeship.

For non-levy paying employers the Digital Apprenticeship Service will not be available until at least 2018. They will need to discuss and agree a price with their training provider.

Disclaimer

All Fees and prices shown on the website are for courses starting in the 2018-19 academic year unless stated otherwise, and are correct at the time of entering/printing information, however these may be subject to change. The College cannot accept legal or financial liability as a result of any such changes.

The course information describes programmes offered by Colchester Institute. The College takes all reasonable steps to provide courses as described, but cannot guarantee provision. The information is for guidance and does not form any part of a contract.

The College reserves the right to update and amend information as and when necessary. Colchester Institute will do its best to provide the courses shown, but may have to modify or withdraw a course depending on customer demand and other factors.