Digital Marketer Apprenticeship
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
- As an apprentice, you will gain exposure to people working in the industry and learn from the best
- As an employer, you will have an employee who is ready to be trained for your company’s needs
- As an apprentice, you will learn how to effectively run digital marketing campaigns
- As an employer, you will have an full-time employee working on developing your digital marketing strategy
- As an apprentice, you will develop your soft and digital skills and become more employable
- As an employer, you will have an employee who is dedicated in applying their knowledge and soft skills to your business
How is my business going to benefit from an Apprentice?
How can I fit this apprentice into my business?
- An online presence can open your business to new audiences and hence, it can increase your revenue in the long term
- New ideas and visions being brought in to the business by the apprentice
- More online exposure, brining your brand in front of new potential customers and business partners
- An improved digital image
- More workforce for your business
- A new outtake on the workload
- Our apprentices are encouraged to come up with their own projects, which many times turn out to be very successful with a highly positive impact on the business
- At the end of the apprenticeship, you will have a fully trained and qualified employee, who already knows your business
- Cost savings – we handle the recruiting and advertising process for free, which can save you large amounts of money
What will this cost my business?
Colchester Institute is the largest college provider of apprenticeships in Greater Essex. We are expert at connecting the right people, to the right training, to the right business and when it comes to Apprenticeships, our Apprenticeship Advisors can support your business every step of the way. As part of our service we can support your business with: Our team will provide:Apprenticeships – What we can offer
Does the apprentice have to attend college?
The teaching sessions are being held weekly online over WebEx, so the apprentice will not need to travel to college for these sessions. The apprentice can attend these teaching sessions either from work or from home given that they have access to a computer/ laptop and Internet. The apprentice will have to attend college for half a day for assessment after completing each City and Guilds knowledge unit.
How is the apprentice assessed?
As part of the Digital Marketer apprenticeship standard apprentices will complete 2 units from the City and Guilds Level 3 Digital Marketing Diploma and a Vendor (Professional) Google Analytics Qualification. This will take place approximately in the first year of the apprenticeship. Assessment will be carried on after each unit.
Part 1: On Programme Assessment (First 12 Months of the Apprenticeship)
The Technical knowledge and understanding element of the apprenticeship is assessed during the apprenticeship programme through the combination of the 2 Ofqual-regulated Knowledge Modules (City and Guilds Units 312 and 313) and the specified vendor/professional qualification. There is an exam after each of these units and these must be passed before the end point assessment can take place.
Part 2: End Point Assessment (Last 6 Months of the Apprenticeship)
The final, end point assessment is completed in the last few months of the apprenticeship.
It is based on:
- a portfolio – produced towards the end of the apprenticeship, containing evidence from real work projects which have been completed during the apprenticeship, usually towards the end, and which, taken together, cover the totality of the standard, and which is assessed as part of the end point assessment
- a synoptic project – giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace
- an employer reference
- a structured interview with an assessor – exploring what has been produced in the portfolio and the project as well as looking at how it has been produced
An independent assessor will assess each element of the end point assessment and will then decide whether to award successful apprentices with a pass, a merit or a distinction.
What about support in the workplace?
Skilled and knowledgeable staff must be available to support the apprentice as they complete work- based tasks.
Why should I choose Colchester Institute to support my recruitment and retention?
Since April 2017 the way that government funds apprenticeships in England has changed. All businesses operating within the UK with a wage bill of over £3 million are required to contribute to the apprenticeship levy monthly via HMRC. From April 2017 all existing apprenticeship frameworks and new apprenticeship standards (often referred to as trailblazer standards) will be allocated to Government funding bands. Funding bands determine the maximum amount of money that Government will contribute for the training delivery and end-point assessment of each apprenticeship. All approved apprenticeship standards have already been allocated to funding bandings with maximum funding caps. If you take on an apprentice who is between 16 and 18 years old at the start of their apprenticeship, you will receive a payment to help meet the extra costs of employing them. This will be paid to you through the training provider in two £500 instalments at 3 months and 12 months if the apprentice continues in learning beyond this point. Non-levy paying employers will need to contribute 10% of the maximum funding band as published by the Skills Funding Agency for the delivery of training and assessment for their apprenticeship. Levy paying employers will pay the full cost of the agreed funding band using their Digital Apprenticeship account. Where there are no longer funds in this digital account the Government will co-invest 90% of the funding with the levy paying employer being the asked to contribute the remaining 10% on a monthly basis. Levy paying employers can estimate their funding contributions through the use of the free Funding Apprenticeship Systems calculating tool. The agreed funds will be taken from the employer’s digital account to pay the training provider, up to a maximum amount of funding allocated by Government to that particular apprenticeship. For non-levy paying employers the Digital Apprenticeship Service will not be available until at least 2018. They will need to discuss and agree a price with their training provider.
| Level | Level 3 |
|---|---|
| Location | Colchester |
| Duration | Typically 15 - 18 Months |
| Campus | Colchester Institute |
| Start Date | Starting employment as an apprentice can occur throughout the year however the start-date for attending college for training, where required, will be communicated post-employment and sign-up |
| Apprenticeship Funding Band (Levy paying employers) | £12,000 |
| Employer Contribution Fee (Non-levy paying employers) | £1,200 |
| What will this cost my Business? | Non-levy paying employers will need to contribute 10% of the maximum funding band as published by the Skills Funding Agency for the delivery of training and assessment for their apprenticeship. Levy paying employers will pay the full cost of the agreed funding band using their Digital Apprenticeship account. |
| Apprenticeship Funding Bands | Apprenticeship Funding Bands |
Disclaimer
All Fees and prices shown on the website are for courses starting in the 2018-19 academic year unless stated otherwise, and are correct at the time of entering/printing information, however these may be subject to change. The College cannot accept legal or financial liability as a result of any such changes.
The course information describes programmes offered by Colchester Institute. The College takes all reasonable steps to provide courses as described, but cannot guarantee provision. The information is for guidance and does not form any part of a contract.
The College reserves the right to update and amend information as and when necessary. Colchester Institute will do its best to provide the courses shown, but may have to modify or withdraw a course depending on customer demand and other factors.
