Digital Marketer Apprenticeship

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

What are the benefits of studying a Digital Marketing Apprenticeship?

  • As an apprentice, you will gain exposure to people working in the industry and learn from the best
  • As an employer, you will have an employee who is ready to be trained for your company’s needs
  • As an apprentice, you will learn how to effectively run digital marketing campaigns
  • As an employer, you will have an full-time employee working on developing your digital marketing strategy
  • As an apprentice, you will develop your soft and digital skills and become more employable
  • As an employer, you will have an employee who is dedicated in applying their knowledge and soft skills to your business
Course Info
How to Apply
Information for Applicants

What knowledge and skills are covered?

Skills covered on the Digital Marketer Apprenticeship will include:

  • Written communication: apply a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
  • Research: analyse and contribute information on the digital environment to inform short and long term digital communications strategies and campaigns
  • Technologies: recommend and apply effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
  • Data: review, monitor and analyse online activity and provides recommendations and insights to others
  • Customer service: respond efficiently to enquiries using online and social media platforms.
  • Problem solving: apply structured techniques to problem solving, and analyse problems and resolve issues across a variety of digital platforms
  • Analysis: understand and create basic analytical dashboards using appropriate digital tools
  • Implementation: build and implement digital campaigns across a variety of digital media platforms
  • Apply at least two of the following specialist areas: search marketing, search engine optimisation, e-mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click
  • Use digital tools effectively
  • Digital analytics: measure and evaluate the success of digital marketing activities

What are the topics covered as part of the knowledge training?

Unit 312 – The Principles of Online and Offline Marketing, is the principle module which takes about 5 months to complete covers topics including:

  • Seven principles of marketing
  • Marketing Campaigns
  • Customer Relationship Marketing
  • Audience Engagement
  • Engagement Methodologies
  • Return on Investment (ROI)

Unit – 313 Principles of Coding, which takes about 3 months to complete covers topics including:

  • Web Technologies
  • Search Engines
  • Coding languages
  • Hardware and software components

What are the entry requirements?

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.

How often do I have to attend college?

The teaching sessions are being held weekly online over WebEx, so the apprentice will not need to travel to college for these sessions. The apprentice can attend these teaching sessions either from work or from home given that they have access to a computer/ laptop and Internet. The apprentice will have to attend college for half a day for assessment after completing each City and Guilds knowledge unit.

How will I be assessed?

As part of the Digital Marketer apprenticeship standard apprentices will complete 2 units from the City and Guilds Level 3 Digital Marketing Diploma and a Vendor (Professional) Google Analytics Qualification. This will take place approximately in the first year of the apprenticeship. Assessment will be carried on after each unit.

Part 1: On Programme Assessment (First 12 Months of the Apprenticeship)

The Technical knowledge and understanding element of the apprenticeship is assessed during the apprenticeship programme through the combination of the 2 Ofqual-regulated Knowledge Modules (City and Guilds Units 312 and 313) and the specified vendor/professional qualification. There is an exam after each of these units and these must be passed before the end point assessment can take place. 

Part 2: End Point Assessment (Last 6 Months of the Apprenticeship)

The final, end point assessment is completed in the last few months of the apprenticeship.

It is based on:

  • a portfolio – produced towards the end of the apprenticeship, containing evidence from real work projects which have been completed during the apprenticeship, usually towards the end, and which, taken together, cover the totality of the standard, and which is assessed as part of the end point assessment
  • a synoptic project – giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace
  • an employer reference
  • a structured interview with an assessor – exploring what has been produced in the portfolio and the project as well as looking at how it has been produced

An independent assessor will assess each element of the end point assessment and will then decide whether to award successful apprentices with a pass, a merit or a distinction.

What can I do next?

Successful candidates can progress into a Digital Marketing career in jobs such as : Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

Information for Employers

How is my business going to benefit from an Apprentice?

How can I fit this apprentice into my business?

  • An online presence can open your business to new audiences and hence, it can increase your revenue in the long term
  • New ideas and visions being brought in to the business by the apprentice
  • More online exposure, brining your brand in front of new potential customers and business partners
  • An improved digital image
  • More workforce for your business
  • A new outtake on the workload
  • Our apprentices are encouraged to come up with their own projects, which many times turn out to be very successful with a highly positive impact on the business
  • At the end of the apprenticeship, you will have a fully trained and qualified employee, who already knows your business
  • Cost savings – we handle the recruiting and advertising process for free, which can save you large amounts of money

What will this cost my business?

Does the apprentice have to attend college?

The teaching sessions are being held weekly online over WebEx, so the apprentice will not need to travel to college for these sessions. The apprentice can attend these teaching sessions either from work or from home given that they have access to a computer/ laptop and Internet. The apprentice will have to attend college for half a day for assessment after completing each City and Guilds knowledge unit.

How is the apprentice assessed?

As part of the Digital Marketer apprenticeship standard apprentices will complete 2 units from the City and Guilds Level 3 Digital Marketing Diploma and a Vendor (Professional) Google Analytics Qualification. This will take place approximately in the first year of the apprenticeship. Assessment will be carried on after each unit.

Part 1: On Programme Assessment (First 12 Months of the Apprenticeship)

The Technical knowledge and understanding element of the apprenticeship is assessed during the apprenticeship programme through the combination of the 2 Ofqual-regulated Knowledge Modules (City and Guilds Units 312 and 313) and the specified vendor/professional qualification. There is an exam after each of these units and these must be passed before the end point assessment can take place. 

Part 2: End Point Assessment (Last 6 Months of the Apprenticeship)

The final, end point assessment is completed in the last few months of the apprenticeship.

It is based on:

  • a portfolio – produced towards the end of the apprenticeship, containing evidence from real work projects which have been completed during the apprenticeship, usually towards the end, and which, taken together, cover the totality of the standard, and which is assessed as part of the end point assessment
  • a synoptic project – giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace
  • an employer reference
  • a structured interview with an assessor – exploring what has been produced in the portfolio and the project as well as looking at how it has been produced

An independent assessor will assess each element of the end point assessment and will then decide whether to award successful apprentices with a pass, a merit or a distinction.

What about support in the workplace?

Skilled and knowledgeable staff must be available to support the apprentice as they complete work- based tasks.

Why should I choose Colchester Institute to support my recruitment and retention?

Colchester Institute is the largest college provider of apprenticeships in Greater Essex. We are experts at connecting the right people, to the right training, to the right business – and when it comes to Apprenticeships, our Apprenticeship Advisors can support your business every step of the way.

As part of our service we can support your business with:

  • Advertising the Apprenticeship vacancy
  • Manage the applications received in line with your individual requirements
  • Match prospective candidates already known to us
  • Conduct initial pre-screening for candidates
  • Carry out visits to your premises alongside regular reviews to support you, your staff and your apprentice
  • Advice on any grants or funding where available

Our team will provide:

  • A fee free recruitment service.
  • Personal 1:1 Apprenticeship Levy advice and guidance.
  • A dedicated Account Manager.
  • Industry experienced, professional, technical trainers.
  • Bespoke programmes available upon request.
  • An Essex priority skills focus.
  • Free employer events.

***Applications for full-time courses and joint apprenticeship applications are now closed.***

What are my options?

There are a number of options available to you at this stage of the application cycle. If you are interested in an Apprenticeship and have a contract offer of employment in place then please choose the option for your age from the below:

15 – 18 years old: Complete Our Late Application Form   ***This application form should only be completed if you have an employer lined up with a contract offer. If you do not have an employer in place please see the options below***

19 years or older: Please click the ’19+ Years – How to Apply’ button located further down this course page in the section below, where you will be taken to the application form.

What if I don’t have an employer?

If you do not have a contract offer of employment from an employer in place then there a number of options still available to you:

Apply for a live Apprenticeship Vacancy

We have apprenticeship vacancies available throughout the year in a variety of industries.

View our live vacancies

Join Our Talent Pool

All you have to do is complete and submit our Talent Pool application form, attend a pre-screening assessment/interview and be available when contacted. We will then send your details along with your profile to employers looking for an apprentice, inform you if you are selected and send your guidance to prepare you for interview.

Join our Talent Pool

Access to Apprenticeships - 6 month Functional Skills and Employability programme

Access to Apprenticeships – 6 month Functional Skills and Employability programme

This course is aimed at any prospective student who wishes to progress onto an apprenticeship, but does not meet the relevant entry criteria for a course, or needs to develop the necessary work based learning skills.

Maths and English can often be seen as a barrier to success on an apprenticeship, and this programme will see students working in a supportive environment to achieve Functional Skills to a level 2 standard (GCSE 4 equivalent).

Students must have a requirement to achieve English/maths at Level 2 and will work towards achieving a Functional skill in either/both English and maths. Applicants who have already achieved a 4(C) GCSE grade in both subjects will not be accepted onto the course.

Access to Apprenticeships – Find out more

Walk-in Enrolments

We are still accepting late enrolments across most of our subject areas for both school leavers and adult learners.

What are my options?

Haven’t enrolled on a course yet? Studying somewhere else but not sure the course is for you? Studying with us but looking to swap courses?

Not a problem! Walk-in enrolments and advice about changing courses is available at both our Braintree and Colchester campuses.

If you are unsure about any of the above and would like to speak to our apprenticeships team directly then please contact us using the below:

01206 712043 – Applicant Enquiries or email:

ci.apprenticeships@colchester.ac.uk

Digital Marketer Apprenticeship
Course Outline: Digital marketers define, design, build and implement digital campaigns across a variety of online and social media platforms

Starting employment as an apprentice can occur throughout the year however the start-date for attending college for training, where required, might vary depending on the type of apprenticeship and will be communicated post-employment and sign-up.

LevelLevel 3
LocationColchester
DurationTypically 15 - 18 Months
Campus / Adult Skills CentreColchester Campus
Apprenticeship Funding Band (Levy paying employers)£11,000
Employer Contribution Fee (Non-levy paying employers)£550

What will this cost my Business?

Non-levy paying employers will need to contribute 5% of the maximum funding band as published by the Skills Funding Agency for the delivery of training and assessment for their apprenticeship. Levy paying employers will pay the full cost of the agreed funding band using their Digital Apprenticeship account.

Apprenticeship Funding Bands

Apprenticeship Funding Bands
Employers with less than 50 employees who are recruiting an apprentice aged 16-18 years old will not be required to pay the contribution fee. Any associated cost to the individual will be made clear at the interview.

Disclaimer

All fees, prices and funding information shown on this page are for courses starting in the 2022-23 academic year unless stated otherwise, and are correct at the time of entering/printing information, however these may be subject to change due to factors outside of our control. The College cannot accept legal or financial liability as a result of any such changes.

Courses fees are generally not confirmed for September until June / July due to the above factors.

The course information describes programmes offered by Colchester Institute. The College takes all reasonable steps to provide courses as described, but cannot guarantee provision. The information is for guidance and does not form any part of a contract.

The College reserves the right to update and amend information as and when necessary. Colchester Institute will do its best to provide the courses shown, but may have to modify or withdraw a course depending on customer demand and other factors.