Marketing for Managers

Created on Wed, 27/07/2011 - 9:01am
Professional Training Centre
Course Type: Part-time
(Explanation)
Course Start Date: Available upon application
Location: Colchester
(See campus information)
Duration:

1 day
Centre: Professional Training Centre
Course Fee: Available upon request

Course Description:

This couse is available on a company basis only.

This course provides help for managers to have a positive impact on customer perceptions and to recognise their role in developing and shaping the organisation's image, approach and competitive position.

Course Objectives/Key Benefits:

Delegates will learn now they impact on customer perceptions and what role they have in shaping the marketing and image of the organisation.

Who the Course is Aimed at:

Anyone in a management role.

Course Content:

On completion, delegates will have a greater understanding of:

  • Principles of marketing
  • How managers impact on customer perceptions
  • How to have a positive impact on the image of the organisation and their team
  • How they can improve their own standing through effective 'marketing' of themselves and their team

Entry Requirements:

None.

Training Method:

The session is participative, lively and draws on the presenter's practical experience as a leader of organisations of all sizes/sectors.  Delegates are encouraged to use their own experiences to keep the session relevant to their real needs.

Further Information:

This course is offered by the Professional Training Centre

Course Offered by the Professional Training Centre

PTC Enquiry Line: (01206) 712727

Disclaimer:

The course information describes programmes offered by Colchester Institute. The College takes all reasonable steps to provide courses as described, but cannot guarantee provision. The information is for guidance and does not form any part of a contract.

The College reserves the right to update and amend information as and when necessary. Colchester Institute will do its best to provide the courses shown, but may have to modify or withdraw a course depending on customer demand and other factors.

Fees are correct at the time of entering/printing information, but may be subject to change. The College cannot accept legal or financial liability as a result of any such changes.

Created on Wed, 27/07/2011 - 9:01am
 
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